Finally, they have set up an official Facebook group. (Note that there is an old group set up by someone else. To get to the official group, search for "druid cycles thor") And Thor is promising 10% discount for all group members!
Even more exciting news is they are looking to help Indian cyclist Parmod Singh raise fund to take part in the 2o12 Olympics! Incidentally Parmod is taking part in the gruesome Mumbai Cyclothon 2010 later on today.
Best of luck to Thor and co.